Members of the press rely on MaryLea Balsley of Future Force™ for timely information on current small business issues and trends. They know that she has her "finger on the pulse" and can suggest story angles, topics and candidates for feature article coverage, interviews, and quotes. In-house and freelance journalists alike, habitually ask for specific referrals to match their upcoming subject.
Generally, Ms. Balsley will interview the candidate first to make sure there is a match, refer the journalist if appropriate, then call the candidate back to prepare them for the interaction by creating sound-bites and conversational bullets that relate to the focus of the intended coverage. This process increases the effectiveness of the media and trains the media candidate to work confidently with the press in the future. Members of the press are invited to contact Ms. Balsley for her fresh insights, ideas and valuable contacts in the business, women’s and economic development communities.